I’VE HAD THE PLEASURE OF STYLING SOME PIECES from the last couple of seasons of Los Angeles-based label Town Clothes’ line, and I have to say each season has gotten better than the last. I finally got to interview Krista for her FW17 collection, so read on below! I’m wearing a top from SS17 and the beautiful Lily is wearing a dress from FW17.
How did you get started in design?
Eer since I was a young kid, about 6 or 8, I have had a fascination with fashion. From cutting up old Vogue and Harper’s Bazaar magazines to make collage boards, drawing my own “fashion collections", making paper doll clothes and sewing clothes for my dolls.
I never paid attention to what actual fashion designers were doing until I started college. The only two designers I knew of and cared about growing up were Rei Kawakubo and Vivienne Westwood (growing up listening to punk those two designers are very obvious avenues to explore.) Once I got to college I started learning so much about all types of design and my appreciation and interest piqued tenfold.
What are your design inspirations?
I have come to realize that I have to be close to the ocean and the desert to thrive and feel inspired in my work, and living in LA is great for that. Also the I am most inspired when watching good live music. If I go to a show I can sometimes scheme an entire collection in my head, using the music as my guide. I also find my inspiration at museums and while traveling.
What is your mission statement for Town Clothes ?
I want consumers, myself included, to put their money where their politics are. I think the fashion industry is very detrimental to the environment and to society, so I want Town Clothes to represent change within the industry. I notice many of my peers feel this way too, and it’s inspiring/exciting. Getting people to gravitate towards the slow fashion movement, and to a less throwaway society is going to be hard but my mission is to not loose focus on this sentiment.
What other creative outlets do you have?
I am in a band, called Vial with my close friends and that really helps me explore a whole other side of my creative self. We haven’t had time to play as much as we are all very busy, but I know if we call it quits I will need to find another band cause it’s so fun and important to my well being!
Describe a typical day at work and also a day off.
I wake up around 7am, take my dog out and have a cup of coffee. Then I take a shower and head to my studio in the garment district. I’ll usually draw for about an hour while listening to music. After that I’ll answer any emails, ship out pending orders and then I’ll map out my day depending on what time of year it is. I try to get all production-related things done in the beginning of the day because that’s when my brain works best. And then if I need to run errands or place orders for supplies/fabrics, I’ll do that after lunch. But really my day to day at work is so different depending on where we are in the season/fashion calendar.
On a typical day off, I will sleep in till 8am and putz around the house with my dog. Then I’ll try to wake my husband up and we usually either go to the beach, desert or mountains, or hang out with our family or try to clean our perpetually messy house because we both work so much. Whatever we end up doing, our dog Matilda—aka my soul dog—is always in tow.
What's next for your line?
I will be at this year’s Echo Park Craft Fair coming up in December; it’s always fun being a part of that beautiful event. Right now I am working on a collaboration with my friend and old business partner Sheila Imandoust. I’m really excited about it and it’s set to launch in May 2018.Overall, I am looking forward to evolving as a designer and as a small business!