MORROW SOFT GOODS

I’M A BIG FAN OF LINEN TEXTILES FOR PRETTY MUCH EVERYTHING, but most definitely as bed linens, of course. Morrow Soft Goods have the softest blankets, pillows and sheets, in the dreamiest colors. Based in LA and founded/run by friends Stephanie Cleary and Michelle Toney, everything is designed and manufactured with both style and functionality in mind. Shop my Morrow Soft Goods bed by clicking the following links: Billie Baby Alpaca Blanket in Taupe, Duvet Set Heirloom Linen, and Classic Sheet Set Heirloom Linen in Fawn.

To find out more about Morrow Soft Goods from Stephanie and Michelle, read on!

How did you get started with Morrow? Was it always your chosen career path?

Michelle: Stef was working in fashion and I was working in architecture and we just sort of realized home textiles was a common passion and the sweet spot merging our two worlds. We concepted the business and went down the path of deciding on our first products and actually building a brand for about 2 years before we actually were ready to launch. Morrow was a lucky spark of an idea that we both felt passionate enough about to really pursue and bring to life. It’s been such a dream to see it grow and evolve!

What, if any, are your design inspirations? Any insight into your process?

Stef: Our design inspiration is really a combination of a few things: nature, fashion, vintage, and Pinterest. We find an element or two that sticks out to us, and we then start building out the collection. We begin to pull different colors, materials, and weaves to build a story.  Sometimes we completely change the direction because the ideas and inspirations are pulling us in a different direction. Our biggest take away would be to stay open-minded and see where the inspiration and collection takes you.

How does the place you live in influence your design aesthetic?

Stef: Our home is welcoming and inviting, and we want Morrow to be the same. We’re surrounded by natural fibers and natural color tones. It really helps and shapes our overall aesthetic. 

What is your mission statement for Morrow Soft Goods?

Michelle: We design, manufacture and sell home textiles with a focus on natural fibers and ethical production. We are passionate about feel, durability and style that stands the test of time. 

What other creative outlets do you have?

Stef: Cooking, gardening, and making things with our hands (for instance building chicken coops, weaving, etc).

Describe a typical day at work and also a day off.

Michelle: If we are not off doing a photoshoot or a trade show or meetings, etc. we are in our office in the Lincoln Heights area of LA. We feel so lucky to have an amazing space that we have cultivated into a little community. Stef and I sit about 6 feet from each other and we are either gabbing non-stop or we have our headphones in and our heads down. Ohhhh and there are lots of tacos involved. Ha! We order tacos way too much. 

On our days off we both just try and spend time with our families and get some sunshine and rest. 

What's next for Morrow?

What, if any, are your design inspirations (in terms of other designers, nature, art, etc)? Any insight into your process?

Stef: As we design and style our ideal beds,  we start to think about all the different elements that will create a perfect room. What rug should go under the bed? What pillow? The conversation starts to form naturally. We’ve now expanded to other categories organically, by styling and designing our perfect Morrow room.